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Research papers

A new marketing tool

Two beliefs underpin this study which was carried out among 6000 people in six European countries : - the brand and its graphic symbol, the logo, are the main institutional and product communication vectors in a complex world market, - the brand in a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Gerard Doublet
September 1, 1990
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Citation

Doublet, G. (1990a, September 01). A new marketing tool. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-marketing-tool